Must be 250 words or more. everything must be in own words. make sure

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 Must be 250 words or more. Everything must be in own words. Make sure that the question is well thought out for the answer. There will be two different attachments one is the assignment and the other one is the reading.

one of the references:  Parnell, J.A. (2008). Strategic management: Theory and practice (3rd ed). Cincinnati, OH: Cengage