Mitimeth: a nigerian social enterprise goes global (attached)


MitiMeth: A Nigerian Social Enterprise Goes Global

  • Answers should be written in your own      words, in paragraph and sentence form, 12 pt. font, and double      spaced.  Point form can be used to identify KEY points in your      answer, as needed.
  • In general, each  answer should be ½ to 1 page long, so in    total your submission should be 4 to 5 pages long


  1. Summarize the      business environment in Nigeria identifying and discussing both its      challenges and potential.  (6 marks)
  2. Explain how and      why MitiMeth was created and the potential impact of its broader purpose.      (5 marks) Explain how MitiMeth has approached marketing their products and      if their efforts have been successful or not. (4 marks)
  3. Explain why      MitiMeth wants to expand globally. (3 marks) To support and provide      rationale for this expansion, complete a SWOT analysis for the expansion      of this brand and it’s products. (8 marks)
  4. Based on the      case information, recommend at least two new international markets      MiteMeth should consider.  Explain your choices. (6 marks)
  5. Describe at      least two potential consumer segments for the two new international markets      you have identified.  Consider who is MitiMeth’s “ideal customer”. (6      marks)
  6. Explain      and support two or three marketing strategies you would recommend to      Achenyo Idachaba-Obaro to help her successfully expand her business to      international markets. (8 marks) Considering her budget, which specific      marketing tactics and tools should she use and why? (4 marks)