Developing a strategic marketing plan for an online classic car

FULL THESIS (except Chapter 1. Introduction) Executing a company analysis (for an online marketplace for classic cars) with regards to its digital/ e-marketing strategy. This research analyses and explores international growth opportunities in the classic car industry. By evaluating their current digital/ e-marketing, data will be gathered on whether their approach is currently successful or missing opportunities. New approaches that will arise can be incorporated into their marketing strategy. As stated before, the aim is to enlarge their number of advertisements by international (UK) advertisers MRQ: ″What digital /e-marketing strategy should – Company X – apply to increase its total number of advertisements by 20% among classic car dealers or private sellers /advertisers in the United Kingdom by 31 December 2021? More information available