What brands can learn from online dating

After watching the Ted Talk Video – What Brands Can Learn from Online Dating (https://www.ted.com/talks/sarah_willersdorf_what_brands_can_learn_from_online_dating), write a one-page paper about what you learned from the video and what you would apply to your own business (Skate Shop Online). Be specific, you must use APA format for the paper, with cover and reference page.